This event series was created to pull people away from their screens, overflowing inboxes, and back-to-back meetings, and into a room with professionals they don’t always get to connect with, but absolutely should.

A room full of curious, passionate big-thinking professionals all leaning in, all showing up for the kind of conversations that aren’t shared often enough.

Tenille Taylor (Marketing Manager at Ego Pharmaceuticals), Allana May (Chief Marketing Officer at Sigma Healthcare), and Mike Davies (Chief Marketing Officer at Melrose Health) brought a level of honesty, insight, and grounded leadership that sparked real reflection in the room.

A few truths that stuck. 

Soul search & define. 

If you don’t know who you are, how will anyone else? 

The strongest brands (and leaders) know exactly what they stand for, and why they do what they do. They say it with clarity, show it consistently, and live it fully.

People are craving authenticity. Not just your customers — your future hires too. Be honest about the journey, not just the highlight reel.

You can’t be everything to everyone. And you shouldn’t try. 

Brands that try to please everyone end up standing for nothing. Same goes for leadership and hiring. 

Be bold about who you are and extra clear about who you’re not. That’s when you start building the right kind of loyalty from customers and employees.

Candidates (typically) don’t stay for 5+ years anymore. And that’s okay.

The goal isn’t lifetime loyalty, it’s meaningful impact while they’re with you. 

It’s creating a space where professionals feel valued, do great work, have wins, and grow – even if that growth eventually takes them somewhere else.

When their time with you means something, they typically will stay longer, leave better, and carry your brand with them for all the right reasons.

Your people are your best advocates.

The behind-the-scenes moments. The team stories. The off-the-cuff and unfiltered content that says: “we mean what we say.” 

Employee content is best when it’s honest. When it reflects real people doing real work, not just the highlight reels.

Authentic storytelling builds trust, loyalty, and something people want to be part of.

A personal reflection.

Back in 2018, I sat in the crowd at a Gary Vee talk. He said TikTok would be the next big platform. I ignorantly rolled my eyes and thought, “Teenagers dancing in tracksuits? Hard pass.”

Fast forward to 2025 – and here I am, getting book recs, skincare tips, fashion finds, and podcast gold… all from TikTok. Even the occasional medical and professional deep dive (don’t @ me).

LinkedIn is the TikTok of our world. 

If you’re building something that matters – a team, a business, a brand – you need to be seen. Full stop. 

And look, I’ve had that “I don’t want to sound like a corporate wanker” moment too.

So, how do you avoid sounding like one?

Be useful before you’re promotional. Share value first.

Own your story especially the awkward bits.

Don’t outsource your personality to ChatGPT.

So, here’s my challenge to you:

Do the inner work. Get clear on who you are, how you will show up and share your value. 

Your first 10 posts will likely suck. It’s the truth. They’ll feel clunky, cringey, and embarrassing.

Like everything in life – reps build rhythm. Rhythm builds momentum. Momentum compounds and that’s what creates success.

I’m so excited for what’s to come. 

In Good Company will be an ongoing, national event – with new speakers, new topics, and new people in the room every time. 

If you’re a people leader, marketer, or sales professional who wants to be in the room (or on the stage) I’d love to hear from you.

Reach out to me at pamela@talentredefined.com.au to register your interest.

Pamela

Founder, Talent Redefined.